2022 and Beyond…
While Pride Month is a symbol of progress for many, it is not the end of the movement toward LGBTQ+ human and civil rights. As the queer community and allies alike honor the stories of those who fought for today, pride is also a vehicle for tomorrow. Still, the queer community faces ongoing economic disadvantages, health challenges, and systemic oppression. Most importantly, the voices of transgender women of color, those living with HIV and AIDS, LGBTQ homeless youth, and other marginalized groups are often silenced and ignored. As a business, you have the opportunity to elevate the voices of the queer population around the world, an estimated 1 billion population by 2050.
Through practicing better business, you can build a better business. Brands that learn and grow, not only serve today’s consumers but shape a future they both thrive in.
This Pride Month, remember true allyship is never temporary – just like the people it empowers.