About – FMN Creative

About Us

Our Creative Crew

FMN Creative is a virtual collective of CREATIVES—Social Media Marketers, Designers, Developers, Strategists, Photographers, Videographers, etc., who share a passion for delivering agency-sized results with a personalized approach. We believe that marketing is based on connections—connections between your brand and your audience, your content and digital platforms, and your business and a repeatable sales process.

Our boutique nature allows us to have an individualized client focus. We aren’t here to push agency tactics, we do what is best for you. We build our creative team around your project needs.

Meet the Team

Creator in Chief.

With a passion for music and helping others, Francesca built FMN Creative from the ground up so that she could do the same for others. Her caring and creative spirit keep the heartbeat of our agency beating at 315 BPM.

WHAT BRANDS INSPIRE YOU? "Oprah, Loft, Kate Spade, Apple, Bath & Body Works (email marketing envy!), each and every one of our clients! (I'm not kidding!)"

GETTING PERSONAL: When she's not deep in the trenches of social media ads, you might find Francesca scrolling Celine Dion fan accounts or discovering a new recipe.

FAVORITE 90s ARTIST: A tie between Mariah Carey, Spice Girls, and Britney Spears
FRANCESCA'S MIX

Francesca Orsomarso

OWNER | CREATIVE DIRECTOR

(she / her)

Visual Wiz.

Vanessa is a pro at using art and design to bring messages to life. Then, she works her logistics magic to send it through all the internal channels that fuel our agency.

HOW DO YOU GET INPSIRED? "Go for a run, search Pinterest and check out amazing work from other artists and designers, switch up my perspective and view the world through the eyes of my kids."

MOTTO TO LIVE BY: "Life's way too short to find matching socks."

DOES PINEAPPLE BELONG ON PIZZA? "There's a time and a place for it. I'm all about interesting flavor combinations!"
VANESSA'S MIX

Vanessa Colangelo

GRAPHIC DESIGNER | PROJECT MANAGER

(she / her)

Copy Machine.

He's the caffeinated and comedic creative that writes copy like nobody's business.

WHAT DEFINES YOUR PERSONAL BRAND? "I strive to challenge myself and others to be modern marketers. To me, that means pushing both creative and social boundaries to properly represent women, those with disabilities, people of color, and the LGBTQIA+ community in a professional space."

FAVORITE FLAVOR COMBO: "Always sweet and salty.... chocolate covered pretzels, ice cream and french fries, caramel and cheese (just try it!)"

GO-TO REMOTE WORK OUTFIT: "Vintage" 2010 Katy Perry tour tee and sweats
ALEX'S MIX

Alex Gamblin

DIGITAL MARKETING ASSISTANT

(he / him)

Tactical Genius.

As our designated platform guru, Cole knows the inner workings of every algorithm, and even better, how to navigate them.

A UNIQUE PERSPECTIVE: Cole’s experience working behind the scenes at Facebook, TikTok, and in a variety of marketing lanes gives him an edge that offers clients insights on all things social from both sides of the screen.

WHAT KEEPS YOU BUSY OUTSIDE FMN?: "I enjoy playing guitar, personal finance (don't laugh at me), home renovations (I bought a hundred-year-old house about a year ago), and running!"

FAVORITE SNACK: A tie between popcorn and french fries
COLES'S MIX

Cole Jarvis

DIGITAL STRATEGIST

(he / him)

A Message from Our Founder & Creative Director

Francesca Orsomarso

Always caught between my passions for marketing and music, I founded FMN Creative in 2016 to offer brands a music-inspired marketing methodology to connect and engage with their audience online.

With my educational background in Recording Industry and Marketing Management, I always thought I was more destined for the stage than behind a computer screen. It took working in the music industry and experiencing a corporate agency lifestyle to help me realize that although my instruments may have changed, my purpose is the same.

I believe the same universal truths apply in music and in marketing. When we feel a connection, we feel an emotion. When we feel an emotion, we take action. Whether that action is singing and dancing along to your favorite song, or purchasing from a brand that genuinely connects with you, inspired actions elicit results. At the end of the day, I’m a storyteller trying to move an audience through emotions… and that’s exactly what I aim to do for businesses and non-profits just like yours!

Just like a solo artist needs a band, I wanted to create an agency that would steer away from the broken agency model. I wanted to work with specialists, not generalist, and once I started on my own I quickly realized that my clients wanted the same. That’s why we build our team directly around our client’s needs. While we are a boutique Social Media Agency, we partner with some of the best creative-preneur specialists to create a cohesive, full-service experience for clients.

Now it’s time for us to learn about you! Let’s connect and see if we’re a fit for your business needs.

FrancescaSig2
A Message From Our Founder & Creative Director

Francesca Orsomarso

Always caught between my passions for marketing and music, I founded FMN Creative in 2016 to offer brands a music-inspired marketing methodology to connect and engage with their audience online.

With my educational background in Recording Industry and Marketing Management, I always thought I was more destined for the stage than behind a computer screen. It took working in the music industry and experiencing a corporate agency lifestyle to help me realize that although my instruments may have changed, my purpose is the same.

I believe the same universal truths apply in music and in marketing. When we feel a connection, we feel an emotion. When we feel an emotion, we take action. Whether that action is singing and dancing along to your favorite song, or purchasing from a brand that genuinely connects with you, inspired actions elicit results. At the end of the day, I’m a storyteller trying to move an audience through emotions… and that’s exactly what I aim to do for businesses and non-profits just like yours!

Just like a solo artist needs a band, I wanted to create an agency that would steer away from the broken agency model. I wanted to work with specialists, not generalists, and once I started on my own I quickly realized that my clients wanted the same. That’s why we build our team directly around our client’s needs. While we are a boutique Social Media Agency at our core, we partner with some of the best creative specialists to create a cohesive, full-service experience for clients.

Now it’s time for us to learn about you! Let’s connect and see if we’re a fit for your business needs.

Marketing Is Our Music… and we believe your marketing system should work like a symphony.

Timely, sequenced, in unison, and all working together to create a beautiful noise.

We work with brands we believe in.

We aspire to make others feel the same.

Download Our Capabilities Deck

Get a sneak peek at how we help brands like yours connect to their online audience.
Messaging

“We were delighted to partner with Francesca Orsomarso of FMN Creative to present the workshop Social Strategy Academy: How to Craft Your Brand’s Digital Strategy for entrepreneurs and small business owners. Francesca was an excellent presenter, engaging the audience while conveying a great deal of valuable information. The attendees loved her enthusiasm and the interaction that made it an extremely effective training.  Francesca’s depth of knowledge and experience in developing a customized digital marketing plan for individuals and organizations is impressive. She is a respected and accomplished marketing consultant, always keeping up-to-date on the latest trends and best practices in the many social media platforms. We highly recommend any workshop that she offers in the future!”

Roxanne Mutchler

Director, Mohawk Valley SBDC & NY SBDC Procurement Assistance Center

Messaging

“Excellent and professional service!  They knew exactly what I was looking for and delivered in a very timely manner.  Thank you so much!”

Dr. Julie Hughes

Messaging

“FMN Creative is the only reason our fledgling initiative has the capacity to reach our audience.  We have been working diligently to improve our community for years without the capacity to target our audience and share our good works.  Not only do we now have social accounts with the direction to use them, but we also have a complete brand to consistently identify ourselves externally and maintain direction and organization internally.  Honestly, I didn’t know that we needed a “brand” at the beginning of this process, now I realize it should have been my first task at this job.  FMN Creative perfectly codified our scattered thoughts into a central document that we will reference for years to come.  I will seek out FMN Creative for all of our promotional work in the future.”

Jacob Perrin Copy

Farm To School Mohawk Valley

Messaging

“FMN Creative is the only reason our fledgling initiative has the capacity to reach our audience.  We have been working diligently to improve our community for years without the capacity to target our audience and share our good works.  Not only do we now have social accounts with the direction to use them, but we also have a complete brand to consistently identify ourselves externally and maintain direction and organization internally.  Honestly, I didn’t know that we needed a “brand” at the beginning of this process, now I realize it should have been my first task at this job.  FMN Creative perfectly codified our scattered thoughts into a central document that we will reference for years to come.  I will seek out FMN Creative for all of our promotional work in the future.”

Jacob Perrin

Farm To School Mohawk Valley

Messaging

“Francesca Orsomarso helped me understand branding, how to dive into Instagram effectively, and design a sales page for a new product!  She collaborated – rather than directed – which I personally appreciated.  I want to understand the WHY behind why we take a certain approach to marketing, and Francesca clearly articulates that!  It felt great to hand off my ideas and watch them be brought to life by an expert.  She’s easy to work with and made me see that I could trust someone else – besides my exhausted self- to write copy!  Thank you, Francesca!”

Jen Liddy Coaching & Development

The Idea Space

Messaging

“From the start, FMN Creative knew exactly how to build my social media platforms and target my key audience.  Their ease and flexibility to navigate between Facebook, Twitter, Instagram, and my email list are just one of the many advantages of this cutting edge marketing agency.  With their friendly and non-traditional marketing approach, I was able to engage current followers and secure new fans, all while making my fan base feel like they’re part of my family.  I couldn’t give a higher recommendation!”

Michael Mott

Broadway Records/Motta Music Recording Artist

Messaging

“Francesca is wonderful to work with, she puts in the time and effort to truly get to know your organization and its needs, and that work is reflected in the results and recommendations she provides!”

Elizabeth Copps

Oswego County Opportunities

Messaging

“I highly recommend FMN Creative to any business or brand looking for a digital marketing agency. FMN Creative produced content, copy, graphic design, landing pages, videos, and more for multiple different campaigns for the non-profit that I work for. Each campaign delivered incredible responses far beyond my expectations. On top of the ads, they also rebranded our look and produced a design guide along with multiple print materials for us to continue to use. Francesca is extremely knowledgeable, professional, and simply a joy to work with. I was able to have one-on-one training with her to learn about digital marketing. These special training sessions have allowed me to perform my job better and more efficiently. Francesca’s rich knowledge of Facebook marketing is impressive and I left each session learning so many new skills!”

Hayley Geglia

Upstate Cerebral Palsy

Messaging

“For me, choosing FMN was an easy “yes”.  I knew I needed an agency that would turn out an outstanding product, but I wanted more than just the skills and data behind the product and strategy – I wanted to have fun in the process and I wanted to feel heard and understood.  I got all of that each step of the way with FMN Creative.  Especially at this point in time, there are so many options out there!  You want to work with a team that takes the extra step and enjoys it!  Highly recommend.”

Lindsay Rider

Messaging

Francesca and team developed and managed the social media strategy for our online mortgage company.  Her knowledge of the various sources and tactics was exceptional and her execution of the strategy was fantastic.  We recommend her services to anyone who needs a strong social media presence!”

Robb Gardner

CEO, Lenderful

Messaging

“Love my logo and love the way Francesca and Maria supported me along the way!”

Jennie Mazza Jones

LCSW, CCPT

Messaging

“I’ve been able to collaborate with Francesca’s team on a few projects for some video clients.  Their insight into how we can implement different types of videos has really paid off for client growth.  They’re top-notch!”

Simon Eisenbach Productions

Messaging

“I highly recommend FMN Creative.  As a small business owner, it is so important to be able to reach your audience effectively.  FMN Creative helped me with a marketing campaign for a summer camp program.  I was hoping to reach a larger audience and ended up reaching THOUSANDS of people.  Not only is the staff at FMN Creative professional & knowledgeable, but they genuinely care about their clients.  Thanks so much, Francesca Orsomarso and team!”

Angela Johnson

BB Designs

Messaging

“Working with Francesca was a great experience.  She adapted to our marketing technology and accommodated our various marketing campaigns.  She oversaw the setup and maintenance of our lead generation, website, email distribution, Facebook & Linkedin campaigns, and blogs.  She was able to integrate our different systems together, design pages, source content, execute campaigns, and measure their success.  She performed A-B testing, maximized our ad spend through targeting and retargeting, and helped us craft our messaging.  She was professional and fun to work with.  Give FMN Creative a try…you won’t be disappointed!”

Raymond Scott Stone

Stone House Retirement Income Planners

Messaging

“As a business owner, I have been more than happy to partner up with FMN Creative to deliver on-brand, timely, and clever social media campaigns for myself and my clients.  Working with Francesca has proven to be an example of “the whole being greater than the sum of its parts”.”

Maria Traino

President/Creative Director, Inspired Studio

315.FMN.4117

Raise the Volume on your Brand!