Strategy
Digital Presence + Recruitment
Our team developed a digital strategy that included creating a microsite, a variety of video content, and a paid social advertising strategy. We shortened the client’s lengthy recruitment process by creating a microsite that collects a simplified employment application and allows for easy tracking. We utilized Facebook, Instagram, LinkedIn, and YouTube ads to drive traffic to the website. Additionally, we integrated LinkedIn Recruiter and working with the client’s HR team to ensure that they were using LinkedIn to follow-up with those engaging with the campaign material.