Scope
As a leading mental health provider in Central New York, DRN Counseling & Consulting Services needed a distinct brand identity after changing their business name. With over 40 licensed counselors and providers on their team, they are one of the only mental health practices in the CNY region to utilize mobile, in-home patient counseling. Our team was tasked to create a brand strategy that would allow this growing practice to reach patients across New York State.
Tactics
- Branding
- Content Creation
- Digital Presence Management
- Social Media Strategy
Strategy
Connecting with a Digital + Traditional Audience
With a rapidly growing practice, DRN Counseling & Consulting Services needed to establish a distinct brand identity and digital strategy that would cut through the noise. We researched and identified target audiences and crafted a strategy that would allow the practice to stand out physically and digitally. From understanding who their ideal audience members are, we created all of the brand essentials, including a new logo design.
Logo Design Concepts
Final Identity
Solution
We created a modern logo design, branded materials print materials, and digital assets that would allow the practice to stand out physically and digitally.
We developed traditional marketing materials, including business cards for 40+ providers, tri-folds, flyers, and signage that can be put on display in referring provider’s offices. On the digital front, we set up and branded the practice’s Facebook page, Google My Business, and online listings, renaming and removing incorrect listing information. We set-up an autoresponder via Facebook Messenger and enabled the practice to utilize their social presence to drive connections with their audience.
Print and Digital Collateral
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