Scope
As a brand new food and drink establishment located in Clinton, New York, the Clinton Ale House tapped our team at FMN Creative to develop a digital strategy that would put their restaurant on the map. To establish an online presence for Clinton Ale House, we knew that we had to start by showcasing the All-American food, family-friendly menu, and neighborhood ale house vibe that their customers would soon come to love.
Tactics
- Content Creation
- Digital Presence Management
- Social Media Strategy
Strategy
Awareness + Reach
Our first goal was to schedule a photo session to capture food + drink menu items and social media content. While there, we made sure to capture interior and exterior shots to create Google My Business and Google Maps listings that allowed potential customers to easily locate their location and know what to expect once inside.
Next, we created Clinton Ale House’s social media accounts, developed baseline content, and set them up for social success. Once their audience started to get a taste of what they had to offer, they were gaining a social following before their grand opening!
Solution
We helped put Clinton Ale House on the map, literally. We created a rich Google listing loaded with pictures, full menu listing, and more. We created SEO-friendly listings across the web on top-ranking sites and made it easy for potential customers to search “Clinton Ale House” and get all of the information they need.
