Scope
On a mission to create accredited online training for mental health professionals, the team at CEYou trusted FMN Creative to build the infrastructure and digital marketing to power their e-course business.
We were tapped by our friends at Inspired Studio to collaborate on bringing this project to life. Together, we worked to create a self-serve, online platform to offer educational courses and CEU credits digitally to professionals in the mental health field. From building out e-courses to acquiring learners, we have been a trusted partner that has executed all aspects of CEYou’s marketing strategy.
Tactics
- Kajabi Course Creation
- Kajabi Website Build
- Social Media Advertising
- Social Media Management
- Social Media Strategy
- Social Media Training
- Email Marketing
- Content Creation
Challenge
Reach + Teach Mental Health Professionals Digitally
We started by understanding CEYou’s brand new business, researching current CEU offerings in the mental health field, tuning in to the target audience, and developing a strategy to create a modern e-learning ecosystem. We leaned on our experience helping e-course creators bring their digital products to market, by utilizing Kajabi to host CEYou’s courses.
Strategy
To bring this project to life, we executed the following:
Phase 1
- Social media audit and analysis
- Target audience research
- Development of distinct brand identity and engaging visuals
- Creation of brand messaging and voice
Phase 2
- Set-up of Kajabi, including the creation of external and internal user experiences for prospective and enrolled students
- Development of custom user journeys for both professionals (CEU) and students (non-CEU), each resulting in a certificate of completion
Phase 3
- Social media content creation (organic + paid)
- Launch of online courses through social media advertising campaigns
- Email marketing campaigns
- Platform management and blog writing
Kajabi Website Creation
- Planning of information architecture for the overall flow and structure of the external facing CEYou website
- Design of the look and feel of individual pages, including home page, course pages, about page, blog, and more
- Custom copywriting for all web pages
- Full build-out and execution of the CEYou website in Kajabi
Kajabi Course Build-Out
- Built out the clients growing catalog of e-courses
- Crafted a unique experience for (2) types of learners – Professionals and Students
- Responsive design on desktop, tablet, and mobile devices
Social Media Strategy & Management
- Established and executed a social media strategy (organic + paid)
- Content voiced for niche audience of mental health professionals and students across multiple platforms
- Provided LinkedIn services, including a custom-written profile for each executive headline and summary with keywords optimized for maximum professional visibility, plus a training guide with actionable steps toward success
Level Up Your LinkedIn
As business owners and accomplished professionals, we provided all of CEYou's executives with our custom LinkedIn services.
Custom Marketing Automations
- Created custom user journeys based on actions within each course
- Crafted pathways to grant digital certificates of completion for students and professionals per course
- Connected various applications to create a seamless experience for users – from initial course purchase to certificate generation
Results
Over two years, we have helped CEYou create a platform to host their business model, a digital marketplace for selling e-courses, and an engaged social media community.
Course Launches
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Web Traffic Attributed to Social Media
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