Scope
On a mission to create accredited online training for mental health professionals, the team at CEYou trusted FMN Creative to build the infrastructure and digital marketing to power their e-course business.
We were tapped by our friends at Inspired Studio to collaborate on bringing this project to life. Together, we worked to create a self-serve, online platform to offer educational courses and CEU credits digitally to professionals in the mental health field. From building out e-courses to acquiring learners, we have been a trusted partner that has executed all aspects of CEYou’s marketing strategy.
Tactics
- • Kajabi Course Creation
- • Kajabi Website Build
- • Social Media Advertising
- • Social Media Management
- • Social Media Strategy
- • Social Media Training
- • Email Marketing
- • Content Creation
Challenge
Reach + Teach Mental Health Professionals Digitally
We started by understanding CEYou’s brand new business, researching current CEU offerings in the mental health field, tuning in to the target audience, and developing a strategy to create a modern e-learning ecosystem. We leaned on our experience helping e-course creators bring their digital products to market, by utilizing Kajabi to host CEYou’s courses.
Strategy
To bring this project to life, we executed the following:
Phase 1
- Social media audit and analysis
- Target audience research
- Development of distinct brand identity and engaging visuals
- Creation of brand messaging and voice
Phase 2
- Set-up of Kajabi, including the creation of external and internal user experiences for prospective and enrolled students
- Development of custom user journeys for both professionals (CEU) and students (non-CEU), each resulting in a certificate of completion
Phase 3
- Social media content creation (organic + paid)
- Launch of online courses through social media advertising campaigns
- Email marketing campaigns
- Platform management and blog writing
Kajabi Website Creation
- Planning of information architecture for the overall flow and structure of the external facing CEYou website
- Design of the look and feel of individual pages, including home page, course pages, about page, blog, and more
- Custom copywriting for all web pages
- Full build-out and execution of the CEYou website in Kajabi
Kajabi Course Build-Out
- Built out the clients growing catalog of e-courses
- Crafted a unique experience for (2) types of learners – Professionals and Students
- Responsive design on desktop, tablet, and mobile devices
Social Media Strategy & Management
- Established and executed a social media strategy (organic + paid)
- Content voiced for niche audience of mental health professionals and students across multiple platforms
- Provided LinkedIn services, including a custom-written profile for each executive headline and summary with keywords optimized for maximum professional visibility, plus a training guide with actionable steps toward success
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Level Up Your LinkedIn
As business owners and accomplished professionals, we provided all of CEYou's executives with our custom LinkedIn services.
Custom Marketing Automations
- Created custom user journeys based on actions within each course
- Crafted pathways to grant digital certificates of completion for students and professionals per course
- Connected various applications to create a seamless experience for users – from initial course purchase to certificate generation
Results
Over two years, we have helped CEYou create a platform to host their business model, a digital marketplace for selling e-courses, and an engaged social media community.
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