Turn Your Mission Into a Movement
...and Your Best MV Gives YET!
Introducing Helping Hands: A Four-Week Workshop for Participating Nonprofits
We know you didn’t get into nonprofit work to become a marketing expert—you’re here to change lives and make an impact. That’s exactly why we partnered with The Community Foundation of Oneida and Herkimer Counties to create the first annual Helping Hands Workshop, a focused accelerator designed to help local nonprofits have a successful MV Gives Day—without the overwhelm.
This Isn't Just Another Generic Nonprofit Workshop...
It's Your Campaign Accelerator!
Four weeks. One goal. Zero guesswork.
Experience of hands-on strategy, personalized to YOUR organization, YOUR audience and YOUR 2025 MV Gives goals!
Receive done-with-you campaign support while learning alongside your fellow MV Gives participating orgs.
What We Will Co-Create
Week-By-Week Milestones That Support Your Campaign
WEEK 1:
Connect Through Storytelling
Craft a campaign narrative that connects hearts to your mission.
In this foundational session, you’ll clarify your campaign purpose, giving goals, and impact story using our storytelling framework.
Covered in Session:
- Setting campaign objectives
- Mission, vision, and impact alignment
- “The Why” behind your giving levels
- Storytelling formulas that turn scrollers into donors
You’ll leave with:
- A clearly defined campaign narrative
- Finalized giving levels
- A compelling impact story
- Your GiveGab profile backend started
WEEK 2:
Audience + Profile Building
Identify your audience and turn your GiveGab profile into a donor-converting machine.
This week, you’ll map out your key audiences—donors, volunteers, staff, and board—and tailor your messaging to each group. We’ll cover peer-to-peer and match strategies, write sponsorship letters, and finalize your GiveGab profile with strong copy and visuals that convert.
Covered in Session:
- Clear messaging for key audiences
- A finalized GiveGab profile (visuals + narrative)
- Strategies for peer-to-peer and match giving
By the end of this week, you’ll have:
- Clear messaging for key audiences
- A finalized GiveGab profile (visuals + narrative)
- Strategies for peer-to-peer and match giving
WEEK 3:
Outreach + Digital Strategy
Build your outreach engine and digital toolkit.
You’ll develop your social and email content, set up essential tracking tools, and ensure your online presence is campaign-ready.
Covered in Session:
- Social media audits + profile clean-up
- Meta Business Suite setup
- Canva best practices
- Caption and email copywriting
You’ll leave with:
- Ready-to-post social media content and email campaigns
- Branded campaign visuals (Canva templates)
- Optimized Meta Business Suite for campaign tracking
- A fully optimized social media presence
WEEK 4:
Content Arsenal
Finalize your campaign and prepare for launch day and beyond.
You’ll wrap up with a clear launch plan, scheduled content, and post-campaign strategy to keep your donors engaged well after MVG ends.
Covered in Session:
- Launch and content scheduling
- Donor retention + follow-up strategy
- Live Q&A and peer sharing
Final Deliverables Include:
- Scheduled content calendars (email + social)
- Launch timelines
- Thank-you emails and post-campaign nurture plan
- Final readiness review + testing
Workshop Schedule & Location
Master Your Campaign with the Helping Hands Workshop
Four in-person sessions to guide you step-by-step through planning and executing your Mohawk Valley Gives 2025 campaign.
Session Dates & Times:
All sessions take place on Wednesdays from 2:00–3:30 PM
August 6, 13, 20, 27
Recordings will be available online
Bonus Coffee Break: (Optional)
Tuesday, August 19 at 12:00 PM
Drop in for informal office hours to ask questions, get feedback, or work through roadblocks with the team.
In-Person Sessions:
The Community Foundation of Herkimer and Oneida Counties
2608 Genesee Street
Utica, NY 13502
Packages & Pricing
Choose the level of support that fits your organization’s needs and capacity.
Self-Starter
For teams that want expert guidance, templates, and community support.-
(4) Live 90-minute sessions (in-person)
-
MV Gives Workbook (print + digital)
-
Weekly assignments + instructor slides
-
Social Media & Email Toolkit (Canva templates, banners, captions)
-
Private online community
-
Coffee Break Q&A + Post-MVG Review Session
-
Profile Optimization + Audit Checklists
-
GiveGab Asset Pack
Self-Starter Plus
Everything in Tier 1 + professional support to build your GiveGab profile.-
10 hours of Done-for-You GiveGab Profile Setup
-
Custom copywriting for all GiveGab elements, including your impact story, giving levels, donor messages, and more
-
Custom-designed banner + graphics
-
Profile content upload + formatting
-
(2) 1:1 Support Sessions
Boost
Everything in Tier 2 + paid social media support.-
Paid Ads Strategy + Execution (Meta/Instagram)
-
Full campaign setup and execution, including goals, audiences, ad creative
-
Ongoing ad monitoring + optimization
-
Campaign reporting + insights
-
1-month subscription to our Growth Plan
-
Weekly 1:1 Check-ins
Optional Add-Ons
Basic Add-Ons
-
Paid Social Media Campaign (ad spend not included)
-
Organic Social Media Management (12) posts
-
Email Marketing Strategy + Support (Up to 6 emails - pre + post event)
Premium Add-Ons
-
Custom Videography
-
Custom-designed campaign materials (e.g., P2P Toolkits, Sponsorship Letters)
Not sure which tier is right for you?
Who Should Apply?
Helping Hands is designed for nonprofits participating in Mohawk Valley Gives who are ready to level up their fundraising game.
Whether you’re flying solo or leading a team, this is designed to help you have your most successful giving day yet!
You’re a great fit if you have:
- Access to an email marketing platform (Mailchimp or Constant Contact)
- Email/Donor list
- Canva account (preferred)
- Meta Business Suite account
- Active Facebook + Instagram pages
- Website (preferred)
- Logo and basic brand elements
Ready to Transform Your Campaign?
Spots are limited.
One person per organization.
Helping Hands is open to a select group of eligible nonprofits who are serious about making MV Gives their most successful campaign yet.
Registration closes August 1st!
