How to Craft a Winning Giving Day Strategy

FREE VIRTUAL LEARNING EVENT

Giving Day Doesn’t Fail from Lack of Effort

It fails without a clear, connected strategy.

Join us for an interactive webinar designed to help nonprofits build a clear, results-driven plan for their upcoming Giving Day event, such as NEPA Gives and Mohawk Valley Gives.

Learn how to approach your campaign, where to focus your efforts, and how to make the most of your Giving Day campaign.

This session is designed to help you cut through the noise and build a strategy that aligns your goals, capacity, and team—so you can maximize your impact before, during, and after Giving Day.

Participating in Mohawk Valley Gives?

Learn about an exciting matching grant opportunity funded by the UpMobility Foundation (UMF). Amy Lindner, Executive Director of UMF, will be available during the webinar to answer any questions. To learn more, click here.

LIVE WEBINAR + Q&A

Thursday, May 7, 2026 1:00PM EST

First Name

Last Name

Organization Name

Title/Role

Biggest Challenge

Giving Day Event You Are Participating In

It's not just a one-day campaign...

Turn Giving Day Into Impact Donors Growth Revenue Community Momentum

Craft a Winning Giving Day Strategy

Learning that goes beyond a one-day event

Build a clear, actionable strategy that actually converts
Learn what separates high-performing Giving Day campaigns from the rest
Use simple framework to prepare your organization for the big day
Approach funding opportunities strategically (matches, marketing, events, and more)
Align your goals, capacity, messaging, and outreach into a plan you can actually execute
Get inspired by successful Giving Day campaigns
...and MORE!

CLIENT RESULTS

Social Media—FOR GOOD.

Explore past campaigns we successfully created for Giving Day clients.

The House of Good Shepherd

Holiday Hopes Campaign

Raised from $954.57 in Meta Ad Spend!

$ 0

We helped our client give holiday gifts to children in need by:

Comprehensive multi-channel digital strategy
Custom-designed GiveGab page with optimized narrative and clear giving levels
Channels: Social Media (Organic + Paid), Email Marketing, Web

NEXT - Herkimer County

Funding the Future of Herkimer County

Raised on their very first Giving Day!

$ 0 +

We helped our client launch a capital campaign for a new building by:

Developed a comprehensive multi-channel digital strategy
Custom-designed GiveGab page with optimized narrative and clear giving levels
Channels: Social Media (Organic + Paid), Email Marketing

Can Code Communities

Making Tech Possible for All

Raised in 24 hours to expand their mission!

$ 0 +

We helped our client expand their mission by:

Developed a comprehensive multi-channel digital strategy
Custom-designed GiveGab page with optimized narrative and clear giving levels
Board Member and Alumni P2P Materials
Channels: Social Media (Organic + Paid), Email Marketing

About the Presenter

Francesca Orsomarso helps nonprofits turn Giving Day campaigns into high-performing fundraising strategies that drive real results.

Named the 2020 SBA Upstate NY Young Entrepreneur of the Year, Francesca has led high-performing social media and digital fundraising campaigns for 200+ organizations, including The Episcopal Church, Upstate Cerebral Palsy, and SUNY Polytechnic Institute.

She specializes in building Giving Day strategies that go beyond awareness—focusing on conversion, donor acquisition, and creating momentum before, during, and after the day. Her work has helped clients achieve results like $143,000+ in online donations from just $1,000 in ad spend in under four weeks.

Based in Utica, NY, Francesca and the FMN Creative team collaborate with Giving Day hosts and participating nonprofits across the country to simplify their strategy, strengthen their messaging, and build systems that turn clicks into donors.

About the Training

Turn social media confusion into confidence.

At FMN Creative, we believe nonprofits don’t just need more marketing—they need the capacity to execute it well.

That’s why our Social Strategy Academy is designed to bridge the gap between learning and doing. Through hands-on, interactive training, we help purpose-driven organizations simplify their strategy, strengthen their messaging, and build campaigns they can actually implement.

For organizations ready to go further, we have guided experiences that pair education with strategic support to help you plan, launch, and optimize a high-performing digital campaign.

About FMN Creative

We are on a mission to use social media to drive real social impact.

Located in Utica, New York, FMN Creative is a Social Impact Marketing Agency and a proudly Certified New York State and Federally WBE Government Contractor.

Through our Impact 360° approach, we combine Digital Marketing and Social Media. Fundraising Strategy, Education, and Consulting to help nonprofits and purpose-driven organizations build systems that drive long-term, measurable results.

From Giving Day campaigns to year-round fundraising strategies, our work focuses on what matters most: clarity, execution, and measurable outcomes. We believe marketing should do more than create visibility—it should create momentum.