The Giving Day Accelerator™
Build and Launch a Successful Campaign—In Just 6 Weeks
We know you didn’t get into nonprofit work to become a marketing expert—you’re here to change lives, engage donors, and move your mission forward. That’s exactly why we created a focused, done-with-you program designed to help nonprofit teams strategically build, market, and launch a successful Giving Day campaign—without the overwhelm.
We help you build the actual campaign—not just learn about it.
Class Begins Tuesday, July 14, 2026
Program Schedule
July 14 - August 21, 2026
All Sessions Begin at 12 PM EST
Each week includes one strategy lesson and one implementation lab, so your team is learning and building at the same time.
Recordings will be available online
TUESDAYS:
* Instructional Learning *
July 14, 21, 28
August 4, 11, 18
FRIDAYS:
* Interactive Working Sessions *
July 17, 24, 31
August 7, 14, 21
We help you build the actual campaign— not just learn about it.
INSIDE THE ACCELERATOR
- (12) LIVE Virtual Sessions Over 6 Weeks
- Interactive Labs + Office Hours
- Hands-On Campaign Guidance
- AI-Supported Implementation Tools
- Marketing, Storytelling, and Stewardship Support
- Online Community Learning Hub
What You’ll Build
- Campaign Strategy + Marketing Plan
- Sponsorship + Match Outreach Materials
- Social Media Content + Storytelling Frameworks
- Email Campaign Messaging
- P2P Toolkit + Outreach Materials
- Donor Stewardship + Follow-Up Strategy
WHO I'TS FOR
- Executive Directors
- Development Teams
- Marketing + Communication Managers
- Small-to-Medium Nonprofit Teams
- Organizations Participating in an Upcoming Giving Day
- Individuals Looking to Build Fundraising and Marketing Capacity
This Isn't Just Another Generic Nonprofit Workshop...
It's Your Campaign Accelerator!
Six weeks. One goal. Zero guesswork.
Expand your capacity and receive done-with-you campaign support while learning alongside fellow nonprofit leaders.
The Giving Day Accelerator™ Framework
The program is built around a three-phase implementation framework designed to guide nonprofit teams through the process of building a strategic Giving Day campaign.
PHASE 1
Build the Foundation
Weeks 1–2
Goal:
Build the strategic foundation necessary to create a donor-centered Giving Day campaign.
- Define your campaign goal
- Identify your donor audience
- Establish giving levels
- Build your campaign story
- Identify sponsorship opportunities
- Begin to craft your message
Focus Areas:
- Campaign Clarity
- Donor Psychology
- Storytelling
- Audience Strategy
- Fundraising Positioning
- Sponsorship Strategy
- Campaign Messaging
PHASE 2
Build the Campaign
Weeks 3–4
Goal:
Build the infrastructure, systems, and communication tools necessary to execute the campaign.
- Develop a content marketing plan
- Build out your Giving Day profile
- Create multi-channel digital content (social media, email marketing, etc.)
- Optimize your social media presence
- Establish a donor communication plan
- Create a P2P toolkit
Focus Areas:
- Profile Optimization
- Digital Systems
- Meta Setup
- Email Strategy
- Content Planning
- Donor Communication
- Campaign Assets
PHASE 3
Build Momentum
Weeks 5–6
Goal:
Prepare organizations to confidently launch, execute, and sustain momentum beyond Giving Day.
- Prepare your launch plan
- Execute pre-campaign messaging
- P2P preparation
- Stewardship messaging
- Understanding KPIs
- Post-campaign follow-up
Focus Areas:
- Launch Strategy
- Campaign Visibility
- Donor Activation
- Momentum-Building
- Stewardship
- Retention
- Post-Campaign Communication
Giving Day Isn’t Won on Giving Day.
It’s Built in the Weeks Leading Up to It.
Optional In-Person Support
Participating in Mohawk Valley Gives?
Organizations participating in Mohawk Valley Gives may also have opportunities to attend optional in-person working sessions with our team throughout July and August.
These sessions are designed to provide:
- Collaborative implementation support
- Networking
- Accountability
- Campaign momentum
- Peer discussion
- Hands-on strategy support
Tuition
Covers attendance for up to (2) participants from your nonprofit organization.
Early Bird Tuition – $1,750
Must be paid in full by 6.30.26
Full Tuition — $2,250
Payment plans available
Want to Learn More?
Schedule a FREE call to get any questions answered and explore our service options.
Looking for
Done-for-You Support?
Get full agency services to help your organization show up strategically and raise more on Giving Day.
FAQs
Do I need to be participating in Mohawk Valley Gives?
No. The Accelerator is designed for organizations participating in any Giving Day. Mohawk Valley Gives participants may also have access to optional in-person support.
What if I can’t attend every session live?
Recordings will be available online.
How many people from my organization can attend?
Tuition includes up to two participants from your nonprofit organization. Additional seats may be available for an added fee.
Is this a course or consulting?
It is a done-with-you accelerator. You’ll receive education, structure, tools, and guided working sessions so your team can build the campaign during the program.
Do you build everything for us?
No. This is a done-with-you program. Your team will be responsible for implementation, but you’ll receive strategy, guidance, tools, and working sessions to help you move faster.
Can we also hire FMN Creative for done-for-you support?
Yes. Organizations that need additional campaign execution, advertising, design, or content support can explore FMN Creative’s Giving Day campaign packages.
Assess your nonprofit's digital presence—for free.