Social Media Campaigns
That Actually Raise Funds for Nonprofits
Turn year-end giving into your biggest revenue month with a strategy and partnership that goes beyond a newsfeed—and December 31st.
We don’t just build campaigns. We build capacity.
Done-For-You Campaign Management: We handle everything—strategy, ads, email sequences, and optimization—so you can focus on your mission while donations roll in.
Fractional Marketing Support: From paid social ads to day-to-day social media management, email marketing, and more—we become an extension of your in-house team.
Strategy Roadmap: Need a year-end plan? Gain support, content, and execution that support this giving season and beyond.
Let’s make this your BEST fundraising year yet!
Turn Year-End Stress Into Success
At FMN Creative, we don’t just run ads—we build digital campaigns that connect with donors, inspire action, and deliver measurable results.
Your Year-End Begins NOW:
- October: Craft your strategy & build the backend of the campaign
- November: Prime your audience to get ready for the ask
- December: Launch your ads and nurture throughout year-end
- January: Thank supporters and set up systems to keep them engaged
What's Included...
Custom Strategy Built Around Your Goals
We map out your donor journey from first click to donation, with content and tech that works for your organization—online and offline.
We Meet Donors Where They Are
Meta (Facebook & Instagram), LinkedIn, email marketing—we coordinate everything to ensure your message is consistent and compelling across platforms.
Ads That Actually Raise Money
We target your audience with strategic paid ads to ensure the right people get the right ask, while we raise awareness (and funds) for your mission
Real-Time Optimization
We maximize your ROI with daily monitoring and adjustments throughout your campaign
Transparent Reporting
With 24/7 dashboard access and consistent communication with our team, you will always know what's working
We handle the marketing. You focus on your mission.
Success Stories
We Use Social Media—FOR GOOD.
Explore past campaigns we successfully created for our nonprofit clients.
The House of the Good Shepherd
A Child’s Promise Campaign
Raised on an end-of-year fundraiser!
We helped digitize their year-end campaign by:
- Telling emotionally impactful stories that showcase the difference made by donations
- Crafting a comprehensive digital strategy that included email nurturing
- Executing strategic paid and organic social campaigns that turned clicks into impact
Turning Clicks Into Impact
Cost Per Click (CPC)
Beyond the newsfeed, our team…
- Developed custom strategies for each audience segment (prior donors, email subscribers, social media followers, etc.)
- Utilized social media ads to drive traffic to make online gifts
- Retargeting ads aimed at those who visited the website but didn’t convert
- Created a seven-part email campaign sequence for potential donors
- Achieved a 28% email campaign open rate
Kingdom Come Ministries
Funding Lubbock’s First Church for Kids
Raised in less than 30 days!
We helped our client launch their very first year-end campaign by:
- Building a multi-channel strategy from scratch (paid social + organic social + email + web)
- Setting up online giving tools for a seamless donor experience
- Targeting the right audience with compelling storytelling that inspired action
From Giving Tuesday through Year-End
Clicks generated
Our team developed a custom strategy and multi-platform approach:
- Identified different audience segments and tailored each platform appropriately
- Engaging video ads and images generated an impressive $0.05 cost-per-click (CPC)
- Developed an email journey to educate, promote, and inform subscribers from pre-Giving Tuesday through January
- Achieved a 44% email marketing open rate
- Digital fundraising extended beyond giving season with short-term and long-term online giving software solutions that are now used year-round
Holy Family Parish
One Day to Preserve a Sacred Legacy
Raised from $1,000 in Meta Ad Spend
We helped our client have their most successful Giving Day by:
- Developing a paid digital campaign targeted toward their local community
- Crafting a compelling emotional appeal that was told across multiple mediums
- A/B testing various Meta targeting options to narrow in on an engaged audien
Meet Your Impact Team
We Handle More Than Marketing
We build algorithm-proof digital strategies that go beyond a newsfeed, and put your mission in the hearts of those that matter.
About FMN Creative
FMN Creative is an award-winning Social Media Agency that is on a mission to make a social impact.
We turn causes into community, clicks into donors, and build effective systems that drive results through social media marketing and digital advertising.
Located in Utica, New York, we are a NYS and Federally-Certified WBE Government Contractor specializing in social media advertising, management, strategy, training, and content creation for nonprofit organizations, purpose-driven businesses, municipalities, public health initiatives, and rare disease organizations.
What makes us different? Our 360-degree approach combines immediate campaign results with long-term organizational strength through development support, training, and sustainable marketing systems.
Francesca Orsomarso
CEO, FMN Creative
Turning Social Strategy Into Purpose
As a Digital Marketer and Nonprofit Consultant, Francesca is on a mission to help purpose-driven organizations make a social impact via strategic social media. Named the 2020 SBA Upstate New York Young Entrepreneur of the Year, she believes marketing is like good music – it should get your audience listening and taking action.
At FMN Creative, we turn causes into community, clicks into donors, and build lead-generation systems through effective Social Media Marketing and Advertising. From amplifying nonprofit missions to driving donor engagement, we focus on marketing you can measure through providing:
- Social Media Advertising & Management
- Digital Strategy & Training
- Lead Generation & Donation Campaigns
- Fundraising Technology Consulting
- Google Ad Grant Management
How We Get Your Audience Listening:
We cut through the social noise using a strategic combination of specialized skills.
Laser-Focused Targeting
A/B Split Testing
Conversion-Driven Copywriting
Strategic Funnels
Website Tracking
Email Marketing
Ready to Get Started?
Take your Year-End Campaign to the next level!
Get started by booking a FREE Strategy Call with our team to discuss your marketing goals and long-term vision.
We have LIMITED spots available. Spots are first-come, first-served.
FAQs
What if my website doesn't support online giving?
While we work best with clients that already have software in place to collect online gifts, we have various software solutions that we can utilize based on your needs, budget, and campaign goals.
What if we've never done a major year-end campaign?
That’s ok! When you work with our team, we have development support that will help your internal team have the resources and consulting to plan a successful year-end.
What if our donor list is small?
We develop a custom plan based on your goals, existing data, and all available assets, including your online presence (website, social media, etc.). If you currently have a contact list, we will develop a custom plan to help you make the most out of the assets and data that you have available.
Do you work with nonprofits outside the Mohawk Valley?
We have clients across U.S. and internationally. We are the catalyst that connects you to your audience and expands your internal capacity.
