Solution
To grow ESNY’s email list, our team crafted a digital marketing funnel and three-stage process that focused on engagement, traffic, and conversions to take their audience from a ‘like’ to a lead. We utilized Facebook and Instagram to connect to their niche audience. We created paid social media ads, a custom landing page, automated email blasts, and various content pieces. We ran A/B tests and determined that their audience responded best by filling out a form natively within the Facebook platform rather than visiting an external landing page.
To support ESNY’s team during the campaign duration, we developed a content calendar for their day-to-day social media management needs and provided consultation services to ensure their brand continued to speak social for years to come.