It’s no secret, music is at the heart of everything we do.
From day one, I set out to build a creative agency that collided my two worlds and passions – marketing and music. If you really think about it, music is all about relationships. Correlations exist amongst artists and fans, songs and stories, music and lyrics, etc. When I look back at some of my favorite songs (there’s a LOT of them), I associate many of them with special moments. Why? Music has a timeless ability to create emotional connections; it makes you feel something. When people feel emotionally connected, those feelings inspire actions.
Not everyone has the same definition for marketing. Whether you are of the Yellow Pages (remember those?) or Facebook era, I want you to think of marketing in terms of how brands, companies, or even the local ‘mom and pop’ retail store in your neighborhood found a way to connect with you. In today’s digital world, those same tactics that may have worked years, months, or even weeks ago, can get lost in the noise. Regardless of the industry, why should effective marketing be different than music? To say the least, marketing should make you feel something. I truly believe there is a voice in every brand that can spark emotion and engage on an personalized level. This is exactly what inspired me to start FMN Creative.
At FMN Creative, we not only have a music-inspired marketing methodology but it’s bouncing off the walls daily.
Without further ado, I’d like to introduce you to our MONTHLY MIX.
Each and every month, we’ll be sharing a collection of songs that we consider to be our creative soundtrack. You can tell a lot about a person by the music that they listen to, so consider this an invitation to jump into our hearts and minds (ears, too!), and get to know us like you’ve never known us before.
NEVER MISS A MONTHLY MIX!